What Is Competitive Advantage?

competitive advantage  An advantage over competitors gained by offering consumers greater value, either by means of lower prices or by providing greater benefits and better servicing Citation Porter, M E The Competitive Advantage: Creating and Sustaining Superior Performance NY: Free Press, 1985 (Republished with a new introduction,

A firm is said to have a sustained competitive advantage when it is implementing a value-creating strategy not simultaneously being implemented by any current A competitive advantage is an advantage over competitors gained by offering consumers greater value, either by means of lower prices or by providing greater

A competitive advantage is the unique ability of a firm to utilize its resources effectively, managing to improve customer value and position itself ahead of Competitive Advantage สิ่งที่ทำให้เป็นผู้ชนะในตลาด · การสร้างความแตกต่าง · การเป็นผู้นำด้านต้นทุน · ความได้เปรียบด้านเป้าหมาย (