Integrated Marketing Communication towards Perception and

Marketing Communication Manager Develop and implement marketing communication plans and strategies Responsible for developing and executing marketing

A flow diagram of the marketing communication flows as source, encodes messages, message or How marketing communication works (Source: Adapted

marketing oops Marketing communications are coordinated promotional messages and related media used to communicate with a market Marketing communications messages are

marketing communication The integrated marketing communications process involves conveying a unified message across various channels to drive higher customer engagement for a