FORMATION OF BRAND POSITIONING STRATEGY

brand positioning In other words, brand positioning describes how a brand is different from its competitors and where, or how, it sits in customers' minds A brand positioning

Brand Positioning: Defining Your Competitive Edge in the Market · Elements of a strong brand position · Identifying target market segments  positioning Brand positioning is, in part, set by your market conditions If you're a challenger brand, you can't claim to be the market leader when another brand holds the